It is a game which combines different genres of action, fantasy and strategy, with bird's-eye view of castles and battlefields, that makes it very addicting. The game is surprisingly well balanced between attacks and defence, efforts and the time for leveling up, etc., especially for newbies. Well, here are the secrets behind the game's success revealed by the Chief Producer at ELEX, Peng Yue:
What makes these games so successful and have the developers discovered a secret formula for creating hit games? It would certainly appear that way for Clash of Kings developer - ELEX.Īny reason that makes people play Clash of Kings more and more is the reason for the popularity of the game. There are thousands of games on app stores, and chances are you can probably only think of a few popular ones off the top of your head. On December 8th, 2015, Clash of Kings was in the top 5 highest grossing Android games in the United States, United Kingdom, New Zealand, Australia, Canada, Switzerland, Singapore, Spain, Italy, Russia, France, Germany and 70 other countries.Ĭreating a successful mobile game is not any easy task. But how did this game manage to grow so fast that everyone uses it as a stand-in phrase for "fastest growing and very successful mobile game?"Ĭlash of Clans has impressed the games world in terms of cultural impact, market penetration, and financial success. 10, 2015 /PRNewswire/ - Since its release in 2014, "Clash of Kings" has dominated Google Play and App Store with more than 70 million downloads, quickly climbing the ranks and claiming the title of No.5 highest-grossing app overall. The company hopes to gain a wider audience by “treating our players like kings and queens.NEW YORK, Dec. Elex-tech also takes pride in that its game has a sense of humor.Įlex-tech has been trying to boost its awareness through TV commercials being broadcast in Germany and Russia. You could argue that the game is a clone of both Clash of Clans and Game of War, but it also has graphics that are more appealing. 252 on the top-grossing ranks on Google Play.Ĭlash of Kings looks a lot like Machine Zone’s Game of War: Fire Age, which has consistently been in the top three top-grossing games in the world. In the U.S., App Annie says the company is No.
Morever, Elex-tech said that Clash of Kings was also able to push Empire: Four Kingdoms aside and reach No. 2 app on Google Play for the month of April. 2 in March, but Clash of Kings came on strong at the end of the month, setting the stage for the possibility of Clash of Kings surpassing Clash of Clans as the No. The company noted that Clash of Clans spent considerably more time at No. Three top investment pros open up about what it takes to get your video game funded.
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